Jinzhou BBQ is more than a local food—it’s a living symbol of regional identity and cultural memory. Our publicity initiative will reframe it as a flagship of Jinzhou’s tourism and cultural brand. Through documentaries, food festivals, intangible heritage showcases, and curated BBQ trail maps, we aim to strengthen public engagement and attract out-of-town visitors, elevating Jinzhou BBQ from a beloved local dish to a nationally celebrated urban icon.